THE MOST CONSISTENT blog I read is by Seth Godin.  Godin is a writer-marketer who posts some good gems of thought pretty much everyday.  Every now and then he posts a string that doesn’t really connect with me (like last week’s focus on samples and making money), but then there are some days with great thoughts.

A few days ago, Godin wrote about naming things.  “It turns out that humans have been naming things for a long time. If we know that this is a cheetah, or a grapefruit, we can make intelligent decisions on how to deal with it,” he begins.  Whenever I hear someone speak of naming things, I think of Adam, whose Genesis task is to name the creatures as he encounters them.  Now, God asserts, we have moved to the naming of ideas and opportunities.  No matter how far we move from the flora and fauna of our history, our need to name remains.

Are we good at it, the naming of things?  Maybe.  Maybe not.  Some things elude being named, which is frustrating but not surprising.  I like Godin’s last line: Just because we’re not good at it doesn’t mean it’s not important.  That’s true for more than just naming things.

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