SETH GODIN HAS BEEN AT IT AGAIN, posting a number of quality thoughts on his blog.  I finished one of his older books, The Dip, over a week ago.  His perspective on marketing and sales seems spot-on, and that perspective can have interesting implications for other parts of life, vocation and all.

Godin’s take on “big work and small tables” really resonates in a culture of so much stuff and so little time to get it all done.  And yet, Godin asserts, “The obligation is to carve out time for the big work.”  How, then, do you reconcile the big and the small?  Check out those thoughts here.

I also like his recent comparison of shortcuts and direct paths.  This is a great example of truth that crosses disciplines and vocation.  Turns out that shortcuts aren’t as helpful as you think.  Check out that entry here.

Most recently, Godin posted some thoughts on an age-old self-help tool: the list.  In the world of education, checklists have been said to be the heir-apparent to our beloved rubrics.  What if there is a bigger, deeper list that isn’t so much a list of things to do as a list of reasons NOT to do the most important thing?  Could be true  . . . You can learn more about that kind of list here.

Once you get over to Godin’s blog, take some time to look around.  The man has lots of great thoughts floating around, slowly coalescing into books and things. It’s a great way to start your day, really.

(photo courtesy of ncvps.org)